§ About · The firm

Operators first, technologists second.

GuideHerd AI is a small, senior team that has run the kinds of businesses we now serve. That sequence matters.

§ 01

Why we exist.

Every owner of a practice or firm we talk to has had the same experience: a vendor showed up with a demo, the staff nodded, and nothing changed.

We built GuideHerd AI to do the boring, sequenced work that actually moves a business: diagnose what costs you money, design the smallest system that fixes it, ship it, and train your people to run it.

If that sounds slow, it is. It is also the only version of this work we have seen stick.

§ 02

The team.

Senior operators and engineers. Everyone on staff has run a P&L, built a system, or managed a team of more than ten.

PortraitFounder & Principal

M. Ashford

Founder · Principal

Fifteen years running operations inside multi-location service businesses. Former COO of a mid-market dental group.

PortraitHead of Implementation

R. Delacroix

Head of Implementation

Engineer and systems architect. Twelve years building data and automation infrastructure for professional services firms.

PortraitHead of Training

S. Okonkwo

Head of Training

Adult-learning specialist. Designs and teaches the certification curriculum. Former partner at a legal-ops consultancy.

§ End

Talk to us.

Start with an assessment. If we're not the right team, we'll tell you straight and point you at someone who is.

Book a readiness assessment →